The Guyana Tourism Authority (GTA) showcased its commitment to promoting Guyana as a premier travel destination during the Media Marketplace at Caribbean Week in New York. Representing Guyana was Christina Koontz from CornerSun Destination Marketing, one of Destination Guyana’s North American marketing representatives.
Held on June 17, 2024, at the InterContinental New York Times Square, the Media Marketplace is a key event during the week-long celebration of Caribbean tourism. It serves as a vital networking platform, bringing together leading voices, experts, and stakeholders from across the Caribbean tourism industry.
This year’s event attracted media professionals, travel writers, influencers, and tourism officials, providing an opportunity to highlight Guyana’s unique offerings.
Ms. Koontz underscored the significance of participating in such a prestigious forum, stating, “The Media Marketplace provided an exceptional platform for us to share Guyana’s rich culture, vibrant heritage, and unparalleled natural beauty with influential media and travel professionals. We are excited about the prospects this exposure brings for our destination.”
Kamrul Baksh, Director of the Guyana Tourism Authority, emphasized the importance of these engagements in promoting Guyana on the international stage. “Our participation in the Media Marketplace at Caribbean Week in New York is a testament to our ongoing efforts to position Guyana as a top travel destination. By engaging with key media outlets and industry professionals, we are ensuring that Guyana’s tourism potential is recognized and appreciated globally,” Baksh stated.
The event featured prominent media publications, including Condé Nast Traveler, Travel + Leisure, and Essence Magazine. As a Gold level exhibitor, the GTA had the opportunity to conduct multiple meetings with these influential outlets, fostering valuable connections and enhancing Guyana’s visibility in the competitive tourism landscape.
Organized by the Caribbean Tourism Organization (CTO), Caribbean Week in New York and its signature Media Marketplace event aim to position the Caribbean as the most desirable, year-round, warm-weather destination. The CTO’s mission aligns with the GTA’s efforts to promote sustainable tourism and showcase Guyana’s unique attractions to a global audience.
(Guyana Tourism Authority)